October 2026
Why a gold lipstick deserves its own story
A new format. A softer palette. A separate identity.
Read the story →
HOLIDAY PINK · COLOR-CHANGING LIP TINT BALM · COMING SOON
A little gold. A holiday glow.
A pinker color-changing lip tint balm, created from the ME-LIPS balm formula as a starting point and developed with menthol. Presented in our finished shiny gold lipstick tube. A new beauty chapter is coming soon.
Coming soon · A new beauty chapter
✧ Gold lipstick format✧ Color-changing concept✧ Founder-led in Canada
THE NEW CHAPTER
An idea with its own identity.
A pinker color-changing lip tint balm based on the ME-LIPS jar-balm formula, developed with menthol and presented in our finalized shiny gold lipstick tube. Color Changing Lip Balms is its own separate brand and product. Coming soon.
01 / THE PRODUCT
A balm. A tint. A gold lipstick tube.
Our finished gold lipstick-tube design brings together a familiar balm format, a pinker color-changing lip tint and menthol. Inspired by the ME-LIPS balm foundation, developed for a distinct gold-tube lip product. Coming soon.
See the concept →BEAUTY HAS NO AGE LIMIT
Beauty belongs to everyone.
Beauty is personal, and it belongs to every generation. Our holiday portraits celebrate different ages, skin tones, hair colors and individual styles. The women are the story; our upcoming color-changing lip tint balm has its own separate gold-tube product identity.
ONE FOUNDER · THREE DISTINCT VENTURES
One founder. Three ventures. One creative vision.
I’m Melinda Bui, founder of ME-LIPS, Color Changing Lip Balms and BUI Creative Labs Inc. ME-LIPS is my separate color-adaptive lip-and-cheek balm in jars. Color Changing Lip Balms brings the idea of personalized tint to a gold-tube lip balm, with its own product development and identity. BUI Creative Labs Inc. is my independently incorporated creative and technology studio.
Melinda Bui
Meet Melinda and her ventures →
THE STORY CONTINUES
A new form for a personal color story.
My interest in color-changing lip beauty helped inspire ME-LIPS. Color Changing Lip Balms is now a distinct gold-tube lip tint balm brand: based on the ME-LIPS balm foundation, with a pinker color-changing tint and menthol. Our shiny gold lipstick-tube design is finalized. Coming soon.
Discover how it began →THE HOLIDAY EDIT
A little sparkle for the season.
A small moment can feel special: candlelight, soft pink details, and our finished gold-tube design. Color Changing Lip Balms is coming soon.
Coming soon. Explore the concept, founder story and latest studio updates.
THE HOLIDAY PINK EDIT
A little holiday color, uniquely yours.
A holiday beauty editorial featuring women across generations, our finished gold lipstick tube and a pinker color-changing lip tint balm developed with menthol. Color Changing Lip Balms is coming soon.
Explore the stories →A silent holiday beauty lookbook featuring women of different generations and a pinker color-changing lip tint balm with menthol in its finished gold lipstick tube. Coming soon.
Beauty belongs to every generation.
THREE VISIONS · ONE FOUNDER
Founder Melinda Bui
Founder of ME-LIPS, Color Changing Lip Balms and BUI Creative Labs Inc. Three distinct ventures, each with its own purpose.
THE EDITORIAL JOURNAL
Stories behind the gold lipstick
An idea deserves more than a picture. Read our original stories about the gold lipstick, inclusive beauty and the care behind the next chapter.
What comes next
The next chapter is coming.
The shiny gold lipstick-tube design is finished. Our pinker color-changing lip tint balm with menthol is coming soon as a separate beauty brand.
Explore our story ↗Coming soon.
